Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks
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Duration
2 Weeks
Pedagogy
Online
Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks
"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits.
Upon completion, you'll gain insights into:
- The marketing mix's impact on consumer decision-making
- Influence of new technologies on consumer behaviour
- Models for organizational decision-making
- Intersection of marketing practices and consumer behaviour
- Correlations between consumer behaviour and marketing segmentation, targeting, and positioning
- Understanding the decision-making unit (DMU)
- Perceived risk in consumer decisions
- Evolution of buyer behaviour and media habits"
Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Behaviour Analyst
- Decision Making Strategist
- Market Research Manager
- Risk Management Consultant
- Consumer Insights Specialist
- Behavioral Economist
- Market Intelligence Analyst
- Customer Experience Designer
- Consumer Psychology Researcher
- Marketing Strategy Manager
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What you'll learn
Module 1
Understanding Consumer Decision Making Dynamics And Risks
This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Sofya N.
An excellent course for anyone looking to gain global knowledge of strategic marketing management! Thanks a lot to MSBM UK!
Ronald E.
Being based at home, it has meant that I have been able to study something that I have wanted to do for a long time. I live in India, Miles away from London, UK...
Ang J.
This is my fist time knowing about how the market works and wow logistics , Overall for me is very hard cause I never expected myself to have completed this cou...
