Professional Certificate Course in Interaction of Media Society and Strategic Communication
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Professional Certificate Course in Interaction of Media Society and Strategic Communication
The aim of the "Interaction of Media, Society and Strategic Communication" course is to provide students with an understanding of the complex and dynamic relationship between media, society, and strategic communication.
After the successful completion of the course, you will be able to:
- Understand Strategic Communication by exploring the development of the Advertising Industry.
- Explore the User Dependency on Media Institutions.
- Explore the concept of Media Convergence.
- Understand Mass media and Popular Culture.
- Understand the Role of Social Values in Communication and The Effect on our Lives – Media Transformation Including Cultivation Theory, Functionalism, Agenda Setting, Uses and Gratifications Theory, and Social Learning.
- Understand Media Literacy.
- Understand Advertising in Contemporary Culture.
- Analyze the Future of Advertising.
- Analyze the Business of Public Relations
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What you'll learn
Module 1
Interaction Of Media Society And Strategic Communication
The course covers the ways in which media and communication shape public opinion, attitudes, and behavior, and how organizations and institutions can use communication strategies to influence these outcomes. Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication. The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
RISHIPAL S.
I’ve gone through this course with deep interest, and I pick up something new that I didn’t see before. I’ve used the course to boost my performance in the comp...
Ahmed W.
This course was well set out, very easy to understand and highly recommended it to anyone who is wanting to up skills in this area of work. It allowed me to stu...
Carissa O.
Thank you for gifting me a course “critical thingking and Self Development” such a big help for me as my additional knowledge and experience :) MSBM UK is the b...
