Advanced Professional Certificate in Strategic Brand Management

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Duration

1 Month

Pedagogy

Online

Advanced Professional Certificate in Strategic Brand Management

Dive into the world of Strategic Brand Management, exploring the nuances of Brand Identity, Brand Equity, and Brand Launch. Gain insights into the significance of Corporate Reputation, brand positioning, and the co-creation of values in a socially conscious environment. Understand the strategic impact of environmental and ethical issues on brand image, and grasp the essentials of effective brand management strategies.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Brand Strategist
  • Brand Manager
  • Corporate Communications Specialist
  • Marketing Manager
  • Social Media Brand Analyst
  • Reputation Management Consultant
  • Advertising Executive
  • Brand Launch Specialist

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What you'll learn

Module 1

Strategic Brand Management

Master the art and science of building powerful brands. Explore brand identity, image, and value through frameworks like the Brand Identity Prism and Aaker's Brand Equity Model. Understand cultural and social influences on brand perception, navigate stakeholder relationships, and leverage corporate reputation for impact. Learn to launch successful brands, manage diverse portfolios, and navigate negative PR to emerge as a branding mastermind.

11 Lectures
1 Quiz

Testimonial

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Eva R.

I found this course very useful and it helps me in every field not only work . It helps me taking decisions on logical and accurate basis and taught me how to a...

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I’ve gone through this course with deep interest, and I pick up something new that I didn’t see before. I’ve used the course to boost my performance in the comp...

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MSBM is one of the best online learning platform available for students to learn and earn shareable certificate. The fees they are charging is also lower than m...